Privacy Policy
Last Updated October 23, 2026
The Morning Groove (“we” or “us”) throws house music day parties in Atlanta and runs this site. This page explains what we collect here, why, and who helps us handle it.
What We Collect
When you join the list: your email address; your phone number and your OK to get texts, if you add them; the page you signed up on; and when you signed up.
When you send a partner or booking request: your name, email, phone number if you add it, and whatever you tell us about your brand, event, dates, guests or budget.
When you visit: like any website, our host receives technical details such as your IP address and browser type, so it can deliver pages and keep the site secure. We count visits and measure how fast pages load, anonymously, without cookies. When you send a form, a bot check reads signals from your browser to tell people from bots.
This site doesn't use advertising trackers, and we don't sell your information.
How We Use It
- To email you about upcoming Grooves: lineups, ticket drops and the details.
- To text you about them, only if you asked for texts.
- To answer partner and booking requests.
- To keep the site running, secure and free of spam, and to see which pages people use.
Who Helps Us
We share information only with the companies that run parts of the site for us, and only so they can do that job:
- Vercel hosts the site and runs its forms, bot check, visit counts and speed measurements.
- Neon stores sign-ups and requests in our database.
- Resend sends our emails and keeps our email list.
- A texting service, once we start sending texts, will receive your phone number to send them.
We never sell or share your phone number or your consent to get texts with anyone, affiliates included, for their own marketing. We may share information when the law requires it.
Tickets are sold on the ticketing sites linked from each event page, and their privacy policies apply when you buy there. Videos here use YouTube's privacy-enhanced mode and only load when you press play; YouTube's policy applies once you do.
Your Choices
- Every email we send has an unsubscribe link.
- Reply STOP to any text to stop texts. More in our Text Message Terms.
- Want to see, correct or delete what we have on you? DM us on Instagram at @themorninggroove and we'll take care of it.
How Long We Keep It
We keep your sign-up while you're on the list, and requests for as long as we need them to follow up. Ask and we'll delete yours.
Children
This site isn't meant for children under 13, and we don't knowingly collect their information.
Changes
If we change this policy, we'll post the new version here and update the date at the top.
Questions
Anything about your privacy: DM us on Instagram at @themorninggroove.